Replies drafted in your tone, length and sign-off — approve each one, or let Autopilot answer the good ones on Google.
An unanswered review reads like an empty front desk. The customer took the time to say something — sometimes something lovely, sometimes not — and nothing came back. People scanning your reviews notice, too: not just what got said, but whether anyone was home when it was said. Reply well, though, and the reply does double duty. The reviewer feels heard, and every future reader sees a business that answers. The trouble is that answering properly costs real time — the right words, for every review, week after week, forever.
So the replies are drafted for you, in your voice. Tone, length, sign-off: you choose them once and every draft follows. Warm and wordy or brief and formal, first name or full name, signed off the way you'd sign it yourself. If you'd never write 'we're sorry to hear that', it shouldn't appear above your name — that's what the voice settings are for. Each draft answers what the review actually says, which means no two replies come out the same, because no two reviews are.
One inbox, drafts waiting
Everything lands in one place: Google, Trustpilot, TripAdvisor and Facebook, side by side. Google arrives through the official Business Profile connection and is checked hourly; the other three are checked daily. When a review comes in, a drafted reply is already sitting beside it. Read it. Change a word, or change all of it. Approve it, and get on with your day. Nothing needs chasing across four websites; the reviews come to you.
One inbox also means you stop discovering reviews late. A Trustpilot review you never knew existed is a reply you never made — with everything in one place, nothing slips past unanswered.
Autopilot, inside lines you draw
If approving every reply becomes a chore, Autopilot can answer Google reviews for you — but only inside the fence you put round it. It answers reviews above a rating you choose, so the glowing ones get a prompt thank-you while the difficult ones wait for a human. It works inside your working hours, so replies land when you're actually about, not at three in the morning. And it answers only reviews arriving after you switch it on — it won't march back through your history uninvited, though if you'd like the old ones answered too, you can ask it to work back through them.
Turn it off whenever you like and go back to approving by hand. Nothing here is all-or-nothing.
The honest edges
Trustpilot, TripAdvisor and Facebook can't be replied to automatically. What happens instead: we write the reply, then take you straight to the review so you can paste it in. A tap more than we'd like, and we'd rather tell you that than pretend otherwise.
Google reviews reach the inbox within the hour. The other platforms are checked daily, so a review there can take up to a day to show its face.
Autopilot never touches reviews below the rating you set. That's deliberate. A poor review deserves a human decision, even when the words are already drafted and waiting.
The drafts are good, and they're still drafts. Read them, especially in the early weeks. It's your name at the bottom.
Every review answered, and none of them answered carelessly — whether you approve each reply yourself or let Autopilot carry the easy ones.
We ask your customers for you, by text or email, in your words. Follow-ups chase as many times as you set, and stop when someone acts. We never screen anybody: there is no star question, so everyone sees the Google button, happy or not. Beside it, a private feedback button that comes straight to you, never published. They can also record a two-minute video testimonial, ticking the consent box themselves.
Replies are drafted in your voice: tone, length, sign-off. Approve each one, or let Autopilot answer Google reviews above a rating you choose, inside your working hours. It answers only reviews arriving after you switch it on, unless you ask it to work back through old ones. Trustpilot, TripAdvisor and Facebook can't be replied to automatically. We write the reply and take you to the review to paste it in.
A five-star review shouldn't sit on Google doing nothing. Turn one into a post, square, portrait or a story, in your colours with your logo. Send it to your Google Business Profile, Facebook, Instagram, LinkedIn or TikTok. The caption is written for you and you can change every word. It can also pick your best new five-star review and post it once a day, once every three days or weekly.
Six stamps and the seventh coffee is on the house, or points against rewards you name. The card sits in Apple or Google Wallet: nothing to download, their phone tells them when it's full. People join by scanning the A4 poster we print for your counter. On a quiet week, message the ones a stamp away: only those who ticked the box, never more than one message every three days.
Connect your Google Business Profile and the site builds itself from it: hours, photos, services, map and reviews, checked every hour. Change your Christmas hours on Google and the site follows within the hour. It's one long page, plus a journal written from your reviews, landing as drafts to read first. Nothing is live until you press publish, and nothing is shown to Google until you turn indexing on.
We plan topics around your Google categories, your town and the places you cover, then check them against what people actually search for. Each article is written from your own reviews, quoting customers as they wrote it, with its own picture. Posts land as drafts for you to read first. Choose every three days, weekly or fortnightly. If your blog is on WordPress, they publish straight there.