Competitor tracking for builders and roofers
Homeowners rarely ask just one builder. Pick the local firms you keep losing jobs to, and LocalQuiver checks them every month: their Google rating and review count, new reviews, how often they reply, what their customers praise and complain about, their AI visibility and where they show on the map.
How it works for builders and roofers
Six things, checked monthly
For each rival you add from Google, you get their rating and review count, new reviews a month, how often they reply, praise and complaints from recent reviews, AI visibility on the same questions as you, and map position.
A review-count race you can see
A head-to-head comparison shows where you’re ahead and where you’re behind, plus a review-count race over time. Once two months of data are in, a watchlist highlights the firms worth keeping an eye on.
Learn from their complaints
Their recent reviews show what local homeowners praise and grumble about, whether that’s mess left on the drive, start dates that slipped or poor communication. It’s a quick read on what to put front and centre on your website and in your replies.
Public data only, no snooping
It reads public Google information and the answers AI assistants give, nothing more. There’s no peeking at anyone’s ads, website traffic or social accounts, and no live alerts, just a clear picture once a month.
You’re top 3 for “builder near me” across the centre of Newark. A few fresh reviews will push you out to the villages you cover.
The 1st of the month at Quarrystone Builders
Why one rival keeps winning the kitchen jobs
Mark keeps hearing the same firm’s name when homeowners turn him down for kitchen refits. He adds that firm and two others in LocalQuiver. On the 1st, the comparison shows his rating is just as strong, but the rival has far more recent reviews and replies to nearly all of them, while Mark rarely replies. Their reviews keep praising clear updates during the job. Mark starts asking at every handover, answers his own reviews, and adds a section on keeping clients updated to his kitchens page.
An illustration of how it works, not a real customer.
The film
Three self-contained chapters: a monthly Google Maps scan from a grid of points around the business, a monthly check of whether ChatGPT, Gemini and Perplexity name it, and a monthly head-to-head with the local rivals it picks. It works the same way for builders and roofers.
Read the transcript
0:01Where you show up on Google Maps depends on where your customer is standing.
0:06So once a month, we run your key search from a grid of points around your business, as if a customer were standing at each one.
0:13You see where you're top three, where you don't appear at all, who beats you at each point, and two or three plain-English things to do next.
0:24Customers can now ask AI assistants where to go, too.
0:28Once a month, we put up to four of your customers' questions to ChatGPT, Gemini and Perplexity, each answering from live web results.
0:37You see whether you're named, how high, and who's named instead. Nobody can buy a recommendation, but now you'll know where you stand.
0:48And how do you stack up against your local rivals?
0:52Pick them from Google, and every month we check their rating and review count, new reviews, how often they reply, what customers praise and complain about, their AI visibility and map position.
1:04Then it's all set beside yours, head to head, so you can see where you're ahead, and where they're pulling away.
1:12LocalQuiver. Your marketing, sorted.
Open “See where you stand: rank, AI and competitors” on its own page →Browse all our films →
What's included
- Any local builder or roofer with a Google listing
- Google rating, review count and new reviews a month
- How often each rival replies to reviews
- What homeowners praise and criticise in their reviews
- AI visibility on the same questions as you
- Map position, compared head to head
- A watchlist of rivals to keep an eye on, from month two
More for builders and roofers
Once a month. Each competitor is re-checked on all six measures, which keeps the picture steady rather than jumpy. There’s no live alert or on-demand refresh, so treat it as a monthly read on the local market rather than a running commentary.
No. Competitor tracking uses public Google data and the answers AI assistants give, nothing private. It doesn’t look at anyone’s ads, website traffic or social media, so you see what a homeowner would see when comparing firms, laid out side by side.
The firms homeowners mention when they turn you down, the roofers whose vans you keep spotting on your patch, and anyone who shows above you on Google Maps for the work you want most. You pick each one from its Google listing.
Competitor tracking
Book a free chat and we'll show you how it would work for your builder, set up and running for you.