Email marketing for builders and roofers
Big projects come from people who already trust you: past clients, their neighbours and the friends they tell. A branded email showing a finished extension, or a newsletter of your articles and best reviews, keeps your name close for the next job and the next recommendation.
Planning a spring extension? Start the chat now
Hi Paul, here’s what’s new this month.
How it works for builders and roofers
Show off the finished project
Add before-and-after photos of a kitchen extension or a new roof, a few lines about the job and a client’s review, and send it to everyone on your list. Photos say more about your work than any brochure.
Book next year’s work early
Winter is when homeowners plan spring and summer projects. A January email inviting them to book a free survey, with an offer block and an optional code, puts you first in line before the busy season starts.
Your advice, sent monthly
Search Agent articles about planning an extension or choosing roof tiles go into a monthly autopilot newsletter with a great review and a short intro in your voice. If you like, each issue is drafted two days early and waits for your approval.
Enquiries who want to hear more
Homeowners researching a project often aren’t ready yet. The optional tick on your contact form lets them hear news and offers from you, so when they’re ready to build, you’re the firm in their inbox.
A January email from Hartsgrove Extensions
A winter email for the spring diary
January was always slow at Hartsgrove Extensions, then everyone wanted a start date in May. This year Nadia sent a branded email to the firm’s subscribers in the second week of January. It showed before-and-after photos of a kitchen extension finished in the autumn, a client’s five-star review and a free survey for spring projects booked that month. The report showed who had clicked Book a survey, and Nadia rang each of them that afternoon.
An illustration of how it works, not a real customer.
What's included
- Branded emails with your logo, colours and project photos
- Before-and-after photos, reviews and buttons, dragged into place
- AI drafts that sound like you, not a brochure
- Offer blocks with an optional discount code
- An optional news-and-offers tick on your contact form
- A monthly autopilot newsletter, with approval if you want it
- Who clicked through, so you know who to call
More for builders and roofers
Read more
Questions
Yes, because big jobs come from trust and timing. Past clients remember you when the next project comes up, and they find it easier to pass your name on when you’ve stayed in touch. A few good emails a year, showing finished work, does that without feeling pushy.
Only those who agreed to hear from you, for example by ticking the news and offers box on your contact form. Asking for a quote isn’t, on its own, permission for marketing emails. You can add others by hand once they’ve said yes.
Not yet. Each campaign goes to everyone on your list who’s subscribed, so it works best for news that suits all your clients, like finished projects, seasonal advice and when your diary opens for the year.
Email marketing
Book a free chat and we'll show you how it would work for your builder, set up and running for you.
