Local SEO & blog articles for plumbers
Before anyone books a heating engineer, they search things like why their boiler keeps losing pressure. The Search Agent writes helpful articles of 1,200 to 1,800 words answering those questions, in your voice, naming your services and area, and publishes them to your website as often as every three days.
Why is my boiler losing pressure? A Newark plumber explains
Written as you, quoting a real five-star review, with an FAQ from real Google questions.
How it works for plumbers
Topics people really search
It researches what people nearby type into Google, weighing search volume against competition and favouring phrases a local firm can realistically win. Planned topics sit in a dated queue you can see as a list or a month calendar.
Written as you, from real reviews
Articles are in the first person, as your business, and use a real four or five-star review word for word where one fits. A customer’s own words about a quick radiator fix carry more weight than any sales line could.
Prices stay out if you want
Turn on the never-mention-prices switch and no article will put a figure on a boiler swap or a call-out. It never makes up statistics or customers either, and it follows your notes on area, audience and style.
Your site or your WordPress
Articles publish to the blog on your LocalQuiver website, or to your own WordPress site through a small plugin. Approve each one first or let them go out by themselves, and pause the whole thing whenever you’re flat out.
You’re top 3 for “plumber near me” across the centre of Newark. A few fresh reviews will push you out to the villages you cover.
A quiet August at Halden Gas & Heating
Writing about boilers while nobody needs one
Summer is slow for Sam’s heating work, so it’s a good time to build up his website. The Search Agent queues articles on why a boiler loses pressure, what a power flush involves and how often a boiler should be serviced, each written as Halden and naming the towns Sam covers. He approves the first few, then switches it to publish automatically. By the time the first cold snap arrives, his site has a shelf of useful answers waiting for anyone who searches.
An illustration of how it works, not a real customer.
The film
The Search Agent researches what people nearby search for, writes a 1,200–1,800-word first-person article every three days for the LocalQuiver-built website or WordPress, and checks each post's Google position roughly monthly. It works the same way for plumbers.
Read the transcript
0:00Local SEO, without the homework.
0:03Local customers are searching for what you do. But writing helpful articles takes time you just don't have.
0:11So the Search Agent does the homework. It finds what people near you type into Google, and picks the topics you can realistically win.
0:20Every three days, it writes a helpful article in the first person, as your business, naming your services and your area, and quoting a real review, word for word, where one fits.
0:31No invented stats or quotes. And if you'd rather, prices stay out.
0:37It's published to the website we build you, or your own WordPress site. Approve each one first, or let it publish by itself.
0:45Then every post's Google position is checked, roughly once a month. Connect Search Console, and you'll see its clicks and impressions too.
0:54It builds over months, not days. But every article is one more way for local customers to find you.
1:01LocalQuiver. Your marketing, sorted.
Open “Local SEO with LocalQuiver” on its own page →Browse all our films →
What's included
- Articles of 1,200 to 1,800 words, written as your business
- Topics drawn from what people nearby type into Google
- A dated queue with list and month calendar views
- An FAQ, meta description and links to your older articles
- A real customer review used word for word where one fits
- A never-mention-prices switch, enforced on every article
- Every three days, weekly or fortnightly, and pausable
More for plumbers
Months, not days, and nobody can promise a ranking. Each article’s Google position for its keyword is checked roughly monthly, and with Search Console connected you also see clicks and impressions per post, so you can watch which boiler and leak topics start pulling their weight.
Yes. A small plugin lets the Search Agent publish straight to your own WordPress blog, so you keep the site you have. If LocalQuiver builds your website instead, articles go to its built-in blog. Either way, you decide whether each one waits for your approval first.
Only if you want it to. The never-mention-prices switch is enforced in code, so no article will name a figure for an install, a service or a call-out. Plenty of heating engineers prefer to talk money on the phone, once they’ve seen the job.
Local SEO & blog articles
Book a free chat and we'll show you how it would work for your plumber, set up and running for you.