Email marketing for florists
Your busiest days are set by the calendar, and the florist who reminds people first often gets the orders. A branded email a week before Valentine’s or Mother’s Day, or a newsletter of your seasonal bouquets and best reviews, puts you top of their inbox at the right moment.
Autumn bouquets have landed
Hi Ruby, here’s what’s new this month.
How it works for florists
The big days, booked early
Schedule a Valentine’s email for early February and a Mother’s Day one for the week before. Add photos of this year’s bouquets, an Order now button that links to your shop, and an optional code for early orders.
Seasonal flowers, beautifully shown
Peonies in June, dahlias in September, wreaths in December. Drag your own photos into a branded email with a few lines about what’s in season, and greet every subscriber by first name.
Loyalty members who love flowers
Customers who said yes to news and offers when they joined your loyalty card can be added to your email list in one click, so your most regular buyers hear about the new season first.
Wedding enquiries, kept warm
Couples often enquire a year ahead. The optional tick on your contact form lets them hear from you, and a monthly autopilot newsletter of your articles, like choosing wedding flowers, and a great review keeps you in their thoughts.
Valentine’s fortnight at Petal & Paperwhite
Valentine’s orders, before the last-minute rush
Every Valentine’s, Petal & Paperwhite took most orders on the 13th, with the van out until late. This year Rosie sent an email on the 1st of February to everyone on the list, including loyalty members who had said yes to offers. It showed three of this year’s bouquets, a review from last year’s happy recipient and free delivery on orders placed by the 10th, with the code EARLY. The click map showed the red roses were the most tapped.
An illustration of how it works, not a real customer.
What's included
- Branded emails with your logo, colours and flower photos
- AI drafts in your voice for every season
- Offer blocks with an optional discount code
- Order now buttons that link to your shop
- Opted-in loyalty members, imported with one click
- An autopilot newsletter, weekly, fortnightly or monthly
- A click map of the bouquets people tapped
More for florists
Questions
Not individually. Email marketing doesn’t send personal reminders on each customer’s special dates. It’s built for campaigns and newsletters to everyone on your list, which suits the big calendar days like Valentine’s and Mother’s Day perfectly.
Yes. Add an Order now button or a photo that links to any page, including your shop or a single bouquet. The click map then shows which links people tapped most, so you know which flowers caught their eye.
Yes, marketing emails only go to people who said yes: website signups, customers who ticked the box on your contact form, loyalty members who agreed to news and offers, and anyone you add by hand with their permission. Every email has an unsubscribe link.
Email marketing
Book a free chat and we'll show you how it would work for your florist, set up and running for you.
