Email marketing for dental practices
Patients hear from you twice a year, if that. A friendly practice newsletter, or an email about whitening, a new hygienist or evening appointments, keeps your practice in mind and helps bring back the patients who drift, built by drag and drop or written with AI in your voice.
Time for your check-up?
Hi Hannah, here’s what’s new this month.
How it works for dental practices
Practice news, beautifully sent
Got a new dentist joining, evening appointments on Thursdays or a refreshed treatment room? Build a branded email with a photo and a few warm lines, greet each patient by first name, and send yourself a test before it goes.
Treatments patients don’t know about
Many patients don’t know you offer whitening, aligners or hygienist visits. A short email explaining one treatment at a time, with a Book a consultation button, lets them find out without a hard sell.
Gentle advice for nervous patients
Search Agent articles, like tips for nervous patients, go into a monthly autopilot newsletter with a great review and a short intro in your practice’s voice. Turn on approval and each issue waits for you, drafted two days early.
Consent, handled properly
Only patients who said yes get marketing emails: website signups, those who ticked the box on your contact form, and anyone you add by hand with their permission. Every email carries an unsubscribe link, and unsubscribes are respected for good.
Evening appointments at Thornacre Dental
Telling patients about Thursday evening appointments
Thornacre Dental had started opening until 8pm on Thursdays, but most patients only found out when they rang. Claire, the practice manager, asked the AI for a short, friendly email about the new evening slots and the hygienist who had just joined. She added a photo of the team, a Book an appointment button and a review from a nervous patient, previewed it on mobile and scheduled it for a Sunday evening, when people plan their week.
An illustration of how it works, not a real customer.
What's included
- Branded emails with your practice logo and colours
- AI writing in your practice’s voice
- Review blocks that quote your patients
- Buttons that link to your booking page
- A newsletter signup box on your practice website
- A monthly newsletter that waits for your approval
- A click map of the links patients tapped
More for dental practices
Questions
Only those who’ve agreed to hear from you about news and offers. Appointment reminders from your practice software are a different thing; marketing emails need a clear yes, like ticking the box on your website or giving you permission to add them. Every email carries an unsubscribe link.
No. It doesn’t connect to your practice software or know when each patient is due. It’s for newsletters and campaigns, like practice news, a new treatment or evening appointments, sent to everyone on your list who’s subscribed.
It sits in your own dashboard and is only used to send your emails. We don’t sell or share it, every email has an unsubscribe link, and anyone who unsubscribes is never emailed again unless you add them back with their permission.
Email marketing
Book a free chat and we'll show you how it would work for your dental practice, set up and running for you.
